The
Ordinary.

Woman applying Niacinamide 10% + Zinc 1% serum to her face
The Ordinary Niacinamide 10% + Zinc 1% serum displayed on a wet stone surface
Woman holding The Ordinary Niacinamide 10% + Zinc 1% serum beside her face

BESTSELLER · STEP 2 · TREAT

High-performance skincare built around familiar ingredients, transparent formulations, and purposeful routines.

  • Niacinamide 10%
  • Zinc PCA 1%
  • Oil-free
  • Vegan
SHOP NOW $6.00 DISCOVER THE FORMULA →

Free shipping over $25Cash on delivery30 ml

0103
Vegan & Cruelty-FreeOfficial product highlights
Free ShippingOn orders over $25
Cash on DeliveryPay when it arrives
Oil & Alcohol FreeWater-based serum

Skincare without the unnecessary.

Ingredient-led formulas, clear purpose and a product experience that keeps the focus on what is inside the bottle.

Ingredient-led

01

Formulas are presented around their active ingredients and intended skin concerns.

Purposeful routines

02

Each treatment has a clear place in a considered skincare routine.

Transparent by design

03

Product information stays direct, readable and easy to explore.

Best Seller

Timeless Essentials

A water-based serum formulated to smooth, brighten, support the skin barrier and help control visible shine.

See our favorites

Shop by Concern

One formula, built around the skin concerns that matter most.

Free shipping over $25

Cash on delivery available. Order today and pay when your serum arrives.

Shop now

Let’s Find the Best Care for Your Skin

Questions about your routine? Send us a message and we will help you choose.

Get in touch

New Arrival

Freshly Curated Finds

Ingredient-led serums to nurture your skin and reveal a natural, healthy-looking glow.

View All Collection

In Every Bottle

Niacinamide 10%Zinc PCA 1%Oil-FreeVeganWater-BasedAlcohol-Free

Glow Starts with You

A water-based serum made to smooth, brighten and balance — morning and evening.

Start exploring now

The Perfect Formula for Radiance

A thoughtful blend of two familiar actives, in a lightweight water-based serum.

Niacinamide 10%

Helps smooth, brighten and support the skin barrier.

Zinc PCA 1%

Helps control the look of visible shine and congestion.

Oil & Alcohol Free

A lightweight, water-based serum for everyday use.

Vegan & Cruelty-Free

Official product highlights. pH 5.00–6.50.

Niacinamide serum bottle on a stone surface

Gratitude in Every Word

See how our customers achieved visible results and found skincare they can finally believe in.

5.0 (3 Reviews)Customer reviews
“I love how clear the ingredients are. The Niacinamide serum has become a staple in my morning routine.”
Aisha K.
“A lightweight serum that sits well under moisturizer and never feels sticky. Easy to keep up every day.”
Maya R.
“Simple, honest and affordable. I finally have a routine I can actually stick to.”
Sana M.

A simple routine.

01

Cleanse

Start with clean skin.

02

A few drops

Apply a few drops to the face, morning and evening.

03

Layer

Follow with heavier moisturizers or treatments.

Patch test first. If irritation occurs, rinse off, stop use and consult a physician.

FAQ

Questions, answered.

What skin concerns does it address?

Enlarged pores, excess sebum, fine lines, plumpness and overall radiance are among the concerns listed for this formula.

How often should I use it?

A few drops on the face, morning and evening, on clean skin.

Can I use it with Vitamin C?

The brand recommends using niacinamide and vitamin C in separate routines.

Do you offer cash on delivery?

Yes. Choose Cash on delivery at checkout and pay when your order arrives.

What is your return policy?

See our Returns page and Shipping page for details.

Stay in touch

New drops & offers.