Step 01
We start with one proven active ingredient.
Skincare Rooted in Honesty & Simplicity
Beauty begins with transparency, supported by proven ingredients, and kept beautifully simple.
The Ordinary began with a simple mission: to create honest, effective skincare. Built on transparency, familiar ingredients and clear purpose — helping you feel confident in your own skin.
The OrdinaryOur promiseValues
Our Promise to You
Everything we create is guided by values that reflect our commitment to healthy, happy skin.
Transparency in Every Drop
We list every ingredient and its true purpose, so you know your skin.
Science Meets Nature
Familiar, proven actives in a formula built for visible results.
Kind to Skin & Planet
Vegan, cruelty-free and made without oil or alcohol.
Gentle by Design
A lightweight water-based serum that supports and respects your skin.
Impact
Simple, Proven Formula
Niacinamide10%
Helps smooth, brighten and support the skin barrier.
Zinc PCA1%
Helps control the look of visible shine and congestion.
Oil & Alcohol0
A lightweight, water-based serum for everyday use.
Process
How We Make It,
Made Simple
Step 02
The formula is built around its purpose, in a lightweight water base.
Step 03
Every ingredient and concentration is listed plainly.
Step 04
Free shipping over $25 and cash on delivery make it easy to try.
Freshly Curated Finds
Ingredient-led serums to nurture your skin and reveal a natural, healthy-looking glow.
Founder & Product Innovator
The Ordinary Team
Head of Research & Development
The Ordinary Team
Brand Strategy Lead
The Ordinary Team
Customer Care Lead
The Ordinary Team
Glow Starts with You
Gentle, effective essentials designed to reveal your healthiest, most radiant skin.
Start exploring nowExplore Our Articles
Skincare tips, daily routines and expert insights to help you achieve healthier, happier skin.
The Ordinary TeamRoutine
Building a Simple Routine That Lasts
The Ordinary TeamWellness
Skincare Is Self-Care: Creating Moments That Matter
The Ordinary TeamIngredients
Niacinamide 101: What It Does for Your Skin
The Ordinary TeamGuide
Sheet Masks vs. Serums: What Does Your Skin Need?
The Ordinary TeamHydration
Hydration vs. Moisture: Why Your Skin Needs Both
The Ordinary TeamTips